SAN DIEGO, Calif. –
For the fourth straight year, Loma Media has produced the advertising campaign for the nation’s sixth-largest Fair. And, for the fourth straight year, the San Diego County Fair set an all-time attendance record, as more than 1.5 million attendees poured through the turnstiles.
Perhaps the influx of space aliens helped?
This year’s theme was “Out of This World,” and Loma’s creative focused on one car—er, spacecraft—of visitors. Combining imaginative costumes and sets with some snazzy motion graphic animation, the humorous TV campaign was augmented by an original radio jingle, plus a hit online video starring a familiar-looking “Terminator-type” who finds himself interning in the Fair’s Marketing Department. ”I have a zucchini weenie,” announces our Austrian-accented hero. And so he does.
Other Fair-goers did too–and also enjoyed more than 60,000 deep-fried Oreos, 180,000 Belly Buster Burgers, and 10,000 pounds worth of cinnamon rolls among other delectable delicacies.
“Take a listen: San Diego County Fair 2012 Jingle”
“We are pleased we broke our all-time attendance record once again, making Fair history during a still-sluggish economy,” said Tim Fennell, CEO and general manager of the Del Mar Fairgrounds. “Because of these challenging times, we were proud to present a venue that provided a great value for our guests.”
Added Loma’s Lisa Comrie, who co-produced the campaign, “It’s always a blast working with the San Diego County Fair. We’re proud of having delivered four straight years of award-winning campaigns that provide great viewing entertainment, but are successfully focused on bottom line value and results—record attendance.”
Indeed. As one intern might say, “I’ll be back!”
About Loma Media
Loma Media creates strategic communication solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling content that makes a difference. Headquartered in San Diego, CA, Loma Media has an office in Los Angeles with operational presence in Austin and Washington DC/Baltimore.
Loma Media is on the web at www.lomamedia.com.
Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com