SAN DIEGO, Calif. –
Snaptracs Inc., developer of Tagg–The Pet Tracker™, the award-winning pet GPS tracking system that enables pet owners to find their lost pets and track their activity, turned to Loma Media to create and produce an integrated television, web and social media campaign that Snaptracs calls, ‘Tails from the Pole.’
Targeted to both new and prospective customers, the four unique stories in the campaign feature Tagg’s reliability and functionality by introducing canine characters whose personas appear in the TV ads, the Tagg Facebook page (https://www.facebook.com/taggthepettracker) and official website (www.tagg.com).
“In this campaign, we’re taking actual product use cases to the extreme,” said Tom Davis, Loma’s project lead. “Our goal was to highlight the functionality of this amazing technology in a fun and memorable way–unifying all of the stories with the slightly provocative tagline, ‘keep your dog off the pole.’”
These canine capers begin with the story of the aptly named “Lucky,” whose friends wonder why they no longer see his ‘Lost Dog’ poster adorning telephone poles in their neighborhood (hint: It’s because of Tagg – The Pet Tracker!). The second installment features “Buddy” and his poker-playing pals in The Lost Boys. Then, there’s “Roxy,” a tech-savvy dog-about-town who loves Tagg’s advanced GPS and cellular technology to keep her “connected, protected and never on the pole.” Finally, we meet “Lola,” a four-footed femme fatale whose romantic wanderings have been curtailed by Tagg. Lola’s Facebook “Pawsonals” even encouraged pet owners to write their own personal ads to check their compatibility with this sultry seductress.
This month, Tagg announced it’s newest product innovation–Activity Tracking–and tapped Loma Media to promote this new feature in extensions of the campaign that will air at a later date. Activity Tracking, which is available at no cost to Tagg users, provides pet parents with daily “Tagg Points”–an at-a-glance snapshot of their pets’ activity over a 24-hour period.
“We created Tagg to help connect owners to their pets in new and meaningful ways,” said Dave Vigil, president of Snaptracs Inc.. “We all want our pets to live forever, to stay protected, and be safe and healthy. Tagg’s combination of activity monitoring and GPS location tracking puts pet parents in control of their pets’ well-being.”
About Tagg- The Pet Tracker
Tagg—The Pet Tracker is the first product from Snaptracs Inc., a wholly-owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), the world leader in mobile technologies. Tagg—The Pet Tracker was born out of our love for our pets and our system uses advanced GPS and cellular technology to help people find their lost pets and track their activity.
About Loma Media
Loma Media creates strategic communication solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling content that makes a difference. Headquartered in San Diego, CA, Loma Media has an office in Los Angeles with operational presence in Austin and Washington DC/Baltimore.
Loma Media is on the web at www.lomamedia.com.
Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com