SAN DIEGO, Calif. –
Upon completion of a sweeping $27 million renovation, Sycuan Casino envisioned a dramatic broadcast campaign to showcase “a new standard” for southern California casinos.
Enter Loma Media. Working in tandem with agency partner HardRain Productions, Loma developed a unique concept driven by an original score (recorded live in classic “big band” style) to evoke a fondly remembered era of sophisticated entertainment.
A cast of 75 was featured in the four day production, which interspersed sweeping panoramas of the sparkling new casino with more intimate scenarios to provide an exciting overview of a fresh, state-of-the-art entertainment experience… “Casino Re-imagined.”
“We wanted to create an exciting, accessible narrative,” said Loma principal and creative director John DeBello. “The pictures tell the story, with a flow of constant camera movement achieved by integrating Steadicam, jib, and dolly sequences.”
The result? An inviting combination of Vegas elegance and local friendliness…with immediate market impact.
Sycuan’s all-new Game Day Sports Bar debuted in a pair of complementary spots that tout San Diego’s ultimate sports experience. The humorous campaign starred Frank Caliendo doing his signature John Madden impression, southern California sports legend Steve Garvey, a bevy of TV & radio personalities, and one uniquely Famous Chicken.
For DeBello and the San Diego Chicken, it marked a reunion of sorts—the first time they’d worked together since the Chicken ‘saved the world’ in DeBello’s cult-classic spoof “Attack of the Killer Tomatoes.” “He still looks the same,” said DeBello, admiringly. “Wish I could say that.”
About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.
Loma Media is on the web at www.lomamedia.com.
Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com