For the third consecutive year, Loma Media has produced the broadcast advertising campaign for the nation’s 5th largest Fair. And, for the third consecutive year, the San Diego County Fair has shattered attendance records.
“Race to the Fair,” was the theme for the Fair’s 75th anniversary, and southern Californians took the message to heart. Record daily attendance exceeded 64,000, and the grand total eclipsed 1.4 million visitors, an increase of more than 6% over last year’s record head count.
Automotive stars included a spiffy ’41 Ford Super DeLuxe, a cherry ’61 Buick LeSabre, and (an appropriately) bright yellow ’71 Datsun 280Z.
“As interesting as the autos were the period costumes,” said Loma principal and writer/director John DeBello. “The 40s look was elegant, the 50s retro cool. The 70s…wonderfully frightening.”
DeBello also wrote the upbeat jingle, which added a toe-tapping Roaring 20s feel to the automotive parade:
An added dimension to the campaign featured a hit online video directed by Loma’s Lisa Comrie and starring an actor who didn’t appear in Risky Business, Mission Impossible, Vanilla Sky, or Top Gun:
Just how successful was the 2011 San Diego County Fair? It’s anticipated that the state-appointed fair board will approve a new schedule in September…adding two more action-packed days to one of the region’s most beloved experiences.
Ladies and gentlemen, start your engines!
About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.
Loma Media is on the web at www.lomamedia.com.
Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com